The See Tomorrow initiative explores consumer and eye care professional perspectives surrounding issues that can influence contact lens fitting and wear.

Twice a year, we conduct custom research to uncover these insights, then release highly anticipated industry reports to help eye care professionals build patient relationships and practice revenue.

Our Latest Consumer Research

Our latest CLI data shows soft contact lens patients are significantly more profitable than glasses-only wearers.

A new study from a team of ophthalmic and economics researchers has shown that soft contact lens patients create a sizable practice profitability advantage compared to equivalent glasses-only patients. The upside ranges from 29% to 86% annually, with substantial potential gains over a lifetime of wear.

To calculate the differences, 20 United States-based eye care practices each submitted four years of anonymized data for 30 patients, as well as detailed operations data such as professional fees, chair time, staff compensation, and secondary revenue streams. The resulting average annual customer-level profits across contact lens types are $436 for spheres, $453 for torics, and $485 for multifocals, compared to $244 for single vision and $376 for progressive glasses patients.

Analysis was conducted by Professor Philip Morgan, University of Manchester, Professor Lyndon Jones, CORE / University of Waterloo, and Professors Ash Morgan and John Whitehead, Department of Economics, Appalachian State University. CLI commissioned the study as part of its multi-year See Tomorrow initiative.

The work is the first-ever analysis of contact lens profitability in the U.S. It comes 25 years after publication of the widely cited London Business School “Seeing Things Clearly” study, which looked at the topic in five European markets.

The complete findings will be published later this year as part of a comprehensive CLI See Tomorrow report.

Past Reports

Events

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Vision Expo West 2025: How Does Gen Z See Contact Lens Wear and Eye Care?

CLI data shows there is substantial opportunity for increased contact lens adoption by Gen Z, as well as identified purchase drivers that the eye care community can employ to encourage use.

At Vision Expo West 2025 our Visionary panel discussed the findings and they mean for eyecare professionals.

Vision Expo East 2025: Digital Discovery: Consumer Searches Reveal Contact Lens Realities

Our Visionary panel shared our latest research at Vision Expo East. The fast-paced conversation touches on the top 20 contact lens searches on Google, the majority of which were purchase driven; a revelation that consumers are seeking contact lens removal advice far more than insertion guidance; and continued opportunity to raise the benefits of both glasses and contact lens use with patients.

Vision Expo West 2024: Disrupting the Dropout Dilemma: Bold Moves to Keep Consumers in Contact Lenses

The contact lens category has historically grappled with retaining new wearers, with corresponding impacts to patient lifestyle benefits and practice revenue. At Vision Expo West 2024, our Visionary panel shared a first look at new U.S. consumer research, pinpointing the root causes of this costly pattern. 

Vision Expo East 2024: Beyond Vision: Behaviors to Supercharge Your Contact Lens Business

We previewed late-breaking U.S. consumer research that has the potential to boost how practices can attract new contact lens patients. Watch our all-Visionary panel discussion in under 30 minutes.

Vision Expo West 2023: The Culture Calculation: Data-Backed Behaviors for Contact Lens Success

CLI and The Vision Council share a preview of what it takes to maintain a positive contact lens culture on the Innovation Stage at Vision Expo West 2023. 

Vision Expo East 2023: Double Duty: The Patient & Practice Potential of Dual Contact Lens & Glasses Wear

Our all-star Visionary panel previewed the See Tomorrow dual wear consumer survey results at Vision Expo East 2023.

Livestream Playback: Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy (2022)

Watch our full 60-minute discussion of how consumer behaviors and beliefs are influenced by inflationary pressures and how the eye care community can proactively address these potential shifts.

Livestream Playback: What's Holding Back Your Contact Lens Practice (2022)

Our panel shares research revealing significant gaps in consumer contact lenses knowledge.

Vision Expo West 2022: Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy

Our Visionary panel shares insights from Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy on the Innovation Stage